Phase II - The
Winning Edge in Marketing Yourself
Creating your Marketing Tool-Kit
The hidden job market will
become accessible to you through our developed approaches to marketing
and access to a variety of data bases, both for researching potential
job markets and for conducting background research on specific
employers. We will show you how to produce superior letters and resumes
and to tailor them to the varying demands and expectations of different
job markets. You will be coached in techniques which will enable you to
control and manage interview situations and to handle those difficult
questions that are designed to throw you off balance. You will be able
to identify the critical incidents in which the hiring decision is made
and be able to handle these magic minutes in ways that will strongly
influence the outcome in your favor. Through practice interviews with
video feedback, you will be groomed to make a competent and professional
presentation of your skills and assets. In short, you will gain a huge
competitive advantage through knowing how to market yourself. This
typically results in a dramatically shortened job search and in a
position more likely to bring you the success and job satisfaction you
deserve.
Broadcasting Your
Profile
We will show you how your
personal profile can be entered into a number of data bases. These data
bases are accessed by thousands of potential employers and their hiring
agents throughout Canada, the United States, and in some cases globally.
You will be able to choose, in consultation with your career advisor,
which data bases are best suited for the markets that you wish to focus
on.
Researching Job
Markets
You will receive expert
guidance from your career advisor on where to locate the best sources
of information and market intelligence through a variety of web sites,
resource books and literature for researching potential job markets and
for conducting background research on specific employers.
Developing your
marketing strategy
Under the guidance of
your career advisor, you will identify target markets consisting of
potential employers with positions and organization cultures that are
congruent with your skills sets and value system. You will then develop
focused strategies using the tools that are appropriate to those
particular markets.
Go to:
Phase III -
Into Action |
